Ben Thompson’s blog post perfectly sums up the struggle journalism faces today and the untrodden path that lies ahead of us as writers and reporters.
He’s right, we’re all writing, working and creating stories as if we’re freelancers. But what concerns me is how this affects what stories are out there.
Writers need to know how our content (aka “news”) will generate dollars. So at what point are we different from marketers and PR folk (some may argue we never have been)? Many journalism schools are already integrated with marketing and communications programs.
What concerns me is the thought that not every type of news will sell. Thompson points out that if the information (like Crimea or the local school board) is valuable, it’s worth paying for. I agree. But the school board isn’t exactly clickbait. What happens when we stop covering the school board? Don’t the people who can’t pay for information still deserve to have it?
But then again, I get all my news for free, so what do I know?